Types Of Link Building

When we have our website online and we are going to promote the site then the first concern is we have to create links for the site we have to increase the link popularity for the website so for increasing link popularity of website we have to do link building . There are mostly three type of link building.

1) Reciprocal link building
2) One way link building
3) Three way link building

1) Reciprocal link building is the process in which we give link back to the other website and other website give link back to our website. Or it is called reciprocal link exchange.

The best way to do the link exchange is mentioned below.

1) First we should select our category for which we reuire to collect the links.

2) After we go through the search engines or directories and search for category relevant potential link partner.

3) We Drop then email regarding that we have placed link of your webiste and now you please give link back to our website.

We drop them 3 emails

(i) Friendly email
(ii) reminder email
(iii) Deleting email

2) One way link building is the process in which we get links from other sites but we don't provide link back to that sites.

There are a lot of way to collect one way links some of the tips are mentioned below.

i) Article Submissions
ii) Directory Submissions
iii) Forum Postings


These are the methods by which you can generate one way links for your website.

1) Article Submissions is the process in which first we write keyword rich articles and then submit that article to different article directories .

And the basic informations that we reuire to submit an article are

Title , Body of article , Keywords, Website URL / Author Byline, Email ID.

2) Directory submission is the process in which first we search the directory and then we submit into relevant category the same information we reuire for directory submissions process.

Title , Description , Keywords , Email , Website URL , Address , Contact No.

3) Forum Posting is the process in which first we search out the forums and then we register to that forum and then we add our signature to the forum depending on the guideline of forum and we post our comments or we can add new threads to the forum also .

Basically forum is online discussion in which we can add our question or we can put our suggestion to the others post ,

There are a lots of Forums present on the internet ...of each and every category.

For example

You can find out forums of each and every category.

Movies forums, SEO Forums , Cricket forums , Travel forums , Porn forums, Software development forums etc.

Three way link building is the process of doing link exchange in a manner so that where site A links to site B, site B links to site C and site C links to site A all one-way but because they circle around, the search engines are able to track this and give less weight than a reciprocal link!

So these are just brief of the link building in this post....

How To Build Link For Your Website

Link Building is the major part of SEO whenever we want to promote our website then first things come to our mind is how to build links for our website so here some tips are mentioned using these tips you can build links in a very genuine and effective manner.

Top 10 Ways To Get People To Link To Your Web Site!

1. Offer other web sites free content to post on their web site. Include your link on all of your content. The content should relate to your web site because it will be in front of your target audience.

2. When you visit a web site you've enjoyed a lot, write a review for the site. Write about the benefits you gain from the web site. Tell them they can publish it on their web site if they link to your web site.

3. Allow other people to publish your e-zine on their web site. Include your web site's ad and link in each issue you publish. This may also help you increase the number of people that subscribe to your e-zine.

4. Market your web site as a free web book. Design your web site with a title page, table of contents, chapters, etc. Just allow other people to give away the web book by linking to your web site.

5. Give your visitors an instant article directory. Tell your visitors they can instantly add a free article directory to their web site by linking to yours. Just place your ad or banner ad on top of the article directory for your main web site.

6. Allow other web sites to use your discussion board for their web site visitors. Just have them link directly to the discussion board. Include your web site's ad or banner ad at the top of the discussion board.

7. Start a members only web site. Tell visitors what's in your members only site and what it costs to gain access. Offer them a free membership if, in exchange, they link to your web site.

8. Offer your visitors a free sign up to your affiliate program. Pay them commission to sell your products or services. Just give them an affiliate link to track their sales. People will link to your web site to make extra money.

9. Create your own award site for other web sites. Give the winners a graphic or text link to place on their web site when they win. This will link your web site to theirs and draw more traffic to your web site.

10. Are you an expert on a particular subject? Offer people free consulting via e-mail if, in exchange, they link to your site. People will consider this a huge value because consulting fees can be very expensive.


Source:www.ldpublishing.com

The Right Way to Do Directory Submission

Before we learn the right way to directory submission, it is important to know the definition of a web directory.

A Web directory is defined as an organized, categorized listings of web sites. In other words it is a collection of websites that are organized by subject or category. One distinct characteristic of a web directory is that it is usually maintained by humans instead of software like in the case of search engines.

The visitor to the web site can scroll down the categories and sub categories to locate the information they are seeking. Web directories are essentially much smaller than search engines' databases as humans and not search engine spiders organize them. Some try to overcome this shortcoming by partnering with major search engines.

As human editors review the websites, only top quality and relevant websites get included in the web directories. At least this was the thinking with the initial human edited web directories. The top web directories include Yahoo Directory, DMOZ directory, Looksmart, Gimpsy, GoGuides.org, JoeAnt, Hotrate, Wherewithal/Xoron and Zeal.

Directory Submissions - How to get listed on web directories?
There are two ways for sites to be included in a Web directory's listings.

1. The site owner submit the site URL to the Web directory which is reviewed and then included under the relevant category or

2. The directory's editor will eventually come across that site.
Here are some guidelines to effective directory submission:

1. Before you even start submitting your websites to the directories check your website. Is every part of the website complete in every respect. Are all the links on the different pages working? Optimize your website for required keywords and keyword phrases. Keep it two or maximum three keywords. This is important as human editors will not be as forgiving as automatic spiders and will simply reject under construction or incomplete websites.

2. Keep multiple titles, descriptions, keywords and website URL ready before starting your submission. Include keywords, phrases in title, and description for added relevancy. But don't make it look like a string of keywords or something that is taken from the Meta description. Remember the web directories are human edited. So, include imaginative, descriptive and catchy titles and description that grab and hold attention of a human editor. Else, the editor may change the description, which may not be to your liking at all.

3. When submitting your website ensure that you submit in the most relevant category. When not sure do a search with your keywords. You will be presented with relevant results and categories where they are listed. Select the most appropriate category for your website. One more method is to find the categories where your competitors are listed and choose that category.

4. If asked submit a short list of single keywords separated by a space or comma. Do not submit your whole list of keywords. They will not be accepted. Submit the most useful and most relevant keywords.

The above steps if followed properly during your directory submission process should ensure your website's acceptance in most of the top web directories.
Source: www.linkdirectory.com

Major Search Engine and Directories

Here are the list of major search engine which you can prefer at the time of searching any information and directories where you can submit the links.

Googlehttp://www.google.com
Voted four times Most Outstanding Search Engine by Search Engine Watch readers, Google has a well-deserved reputation as the top choice for those searching the web. The crawler-based service provides both comprehensive coverage of the web along with great relevancy. It's highly recommended as a first stop in your hunt for whatever you are looking for.

Google provides the option to find more than web pages, however. Using on the top of the search box on the Google home page, you can easily seek out images from across the web, discussions that are taking place on Usenet newsgroups, locate news information or perform product searching. Using the More link provides access to human-compiled information from the Open Directory (see below), catalog searching and other services.

Google is also known for the wide range of features it offers, such as cached links that let you "resurrect" dead pages or see older versions of recently changed ones. It offers excellent spell checking, easy access to dictionary definitions, integration of stock quotes, street maps, telephone numbers and more. See Google's help page for an entire rundown on some of these features. The Google Toolbar has also won a popular following for the easy access it provides to Google and its features directly from the Internet Explorer browser.

In addition to Google's unpaid editorial results, the company also operates its own advertising programs. The cost-per-click AdWords program places ads on Google as well as some of Google's partners. Similarly, Google is also a provider of unpaid editorial results to some other search engines. For a list of major partnerships, see the Search Providers Chart.

Google was originally a Stanford University project by students Larry Page and Sergey Brin called BackRub. By 1998, the name had been changed to Google, and the project jumped off campus and became the private company Google. It remains privately held today.

Getting Listed: Read the Submitting To Google section of Search Engine Watch's Essentials Of Search Engine Submission guide for more about being included in Google's editorial results and the Google AdWords section for more about its paid listings programs.

Search Engine Watch members have access to the How Google Works section of the web site, which provides in-depth coverage of the editorial and paid listings processes at Google. Learn more about becoming a member on the membership information page.

Yahoohttp://www.yahoo.com
Launched in 1994, Yahoo is the web's oldest "directory," a place where human editors organize web sites into categories. However, in October 2002, Yahoo made a giant shift to crawler-based listings for its main results. These came from Google until February 2004. Now, Yahoo uses its own search technology. Learn more in this recent review from our SearchDay newsletter, which also provides some updated submission details.
In addition to excellent search results, you can use tabs above the search box on the Yahoo home page to seek images, Yellow Page listings or use Yahoo's excellent shopping search engine. Or visit the Yahoo Search home page, where even more specialized search options are offered.

The Yahoo Directory still survives. You'll notice "category" links below some of the sites lists in response to a keyword search. When offered, these will take you to a list of web sites that have been reviewed and approved by a human editor.

It's also possible to do a pure search of just the human-compiled Yahoo Directory, which is how the old or "classic" Yahoo used to work. To do this, search from the Yahoo Directory home page, as opposed to the regular Yahoo.com home page. Then you'll get both directory category links ("Related Directory Categories") and "Directory Results," which are the top web site matches drawn from all categories of the Yahoo Directory.
Sites pay a fee to be included in the Yahoo Directory's commercial listings, though they must meet editor approval before being accepted. Non-commercial content is accepted for free. Yahoo's content acquisition program also offers paid inclusion, where sites can also pay to be included in Yahoo's crawler-based results. This doesn't guarantee ranking, Yahoo promises. The CAP program also bring in content from non-profit organizations for free.

Like Google, Yahoo sells paid placement advertising links that appear on its own site and which are distributed to others. These are sold through Overture. Yahoo purchased Overture in a company Yahoo purchased in October 2003.

Overture was formerly called GoTo until late 2001. More about it can be found on the Paid Listings Search Engines page. Overture purchased AllTheWeb (see below) in March 2003 and acquired AltaVista (see below) in April 2003. Now Yahoo owns these, gained as from its purchase of Overture.

Technology AltaVista and AllTheWeb was combined with that of Inktomi, a crawler-based search engine that grew out UC Berkeley and then launched as its own company in 1996, to make the current Yahoo crawler. Yahoo purchased Inktomi in March 2003.

Getting Listed: Read the Submitting To Yahoo section of Search Engine Watch's Essentials Of Search Engine Submission guide for more information on appearing in Yahoo's own editorial results. Read the Overture section of Search Engine Watch's Essentials Of Search Engine Submission guide for more information on Overture's paid listings program.

Search Engine Watch members have access to the How Yahoo Works section of the web site, which provides in-depth coverage of how Yahoo gathers listings. The How Overture Works page, which provides in-depth coverage of how cost-per-click ads can be placed with Overture.

Ask Jeeveshttp://www.askjeeves.com
Ask Jeeves initially gained fame in 1998 and 1999 as being the "natural language" search engine that let you search by asking questions and responded with what seemed to be the right answer to everything.
In reality, technology wasn't what made Ask Jeeves perform so well. Behind the scenes, the company at one point had about 100 editors who monitored search logs. They then went out onto the web and located what seemed to be the best sites to match the most popular queries.

Today, Ask Jeeves instead depends on crawler-based technology to provide results to its users. These results come from the Teoma search engine that it owns, which is described below.

Ask Jeeves is doing innovative things with invisible tabs and with what it calls Smart Search. We think the future of search will be this much smarter approach to delivering up more than just web pages. It makes Ask Jeeves a well-worth a visit by anyone looking for information.

Ask Jeeves also owns now closed Direct Hit service.
Getting Listed: For the main editorial listings at Ask Jeeves, you need to be listed with Teoma, which is described below. Paid listings come from Google AdWords, described above.
Search Engine Watch members have access to the How Ask Jeeves Works page, which provides in-depth coverage of how Ask Jeeves integrates listings from Teoma and its own editors.

Strongly Consider
The search engines below are other good choices to consider when searching the web.
AllTheWeb.comhttp://www.alltheweb.com
Powered by Yahoo, you may find AllTheWeb a lighter, more customizable and pleasant "pure search" experience than you get at Yahoo itself. The focus is on web search, but news, picture, video, MP3 and FTP search are also offered.

AllTheWeb.com was previously owned by a company called FAST and used as a showcase for that company's web search technology. That's why you sometimes may sometimes hear AllTheWeb.com also referred to as FAST or FAST Search. However, the search engine was purchased by search provider Overture (see below) in late April 2003, then later become Yahoo's property when Yahoo bought Overture. It no longer has a connection with FAST.

AOL Searchhttp://aolsearch.aol.com (internal)http://search.aol.com/(external)
AOL Search provides users with editorial listings that come Google's crawler-based index. Indeed, the same search on Google and AOL Search will come up with very similar matches. So, why would you use AOL Search? Primarily because you are an AOL user. The "internal" version of AOL Search provides links to content only available within the AOL online service. In this way, you can search AOL and the entire web at the same time. The "external" version lacks these links. Why wouldn't you use AOL Search? If you like Google, many of Google's features such as "cached" pages are not offered by AOL Search.

Getting Listed: AOL essentially duplicates the editorial and ad listings that are shown on Google, so you need to be listed with Google in one of these ways, as described above .
Search Engine Watch members have access to the How AOL Search Works page, which provides in-depth coverage of how AOL Search operates and why there may be subtle differences between it and Google.

HotBothttp://www.hotbot.com
HotBot provides easy access to the web's three major crawler-based search engines: Yahoo, Google and Teoma. Unlike a meta search engine, it cannot blend the results from all of these crawlers together. Nevertheless, it's a fast, easy way to get different web search "opinions" in one place.
HotBot's "choose a search engine" interface was introduced in December 2002. However, HotBot has a long history as a search brand before this date.

HotBot debuted in May 1996, it gained a strong following among serious searchers for the quality and comprehensiveness of its crawler-based results, which were provided by Inktomi, at the time. It also caught the attention of experienced web users and techies, especially for the unusual colors and interface it continues to sport today.

HotBot gained more notoriety when it switched over to using Direct Hit's "clickthrough" results for its main listings in 1999. Direct Hit was then one of the "hot" search engines that had recently appeared. Unfortunately, the quality of Direct Hit's results couldn't match those of another "hot" player that had debuted at the same time, Google. HotBot's popularity began to drop.

Even worse, HotBot also suffered by being owned by Lycos (now Terra Lycos). Lycos had acquired HotBot when it purchased Wired Digital in October 1998. Lycos failed to make search a priority on its flagship Lycos site as well as HotBot through much of 1999 and 2000, as it focused instead on adding "portal" features. The company refocused on search in late 2001, making significant improvements to the Lycos site and, as noted, reworked the HotBot site at the end of 2002.

Getting Listed: For the main editorial listings at HotBot, you need to be listed with the three major crawlers that it can query. Follow the links for these crawlers on this page, where they are mentioned.
Teomahttp://www.teoma.com
Teoma is a crawler-based search engine owned by Ask Jeeves. It has a smaller index of the web than its rival crawler-competitors Google and Yahoo. However, being large doesn't make much of a difference when it comes to popular queries, and Teoma's won praise for its relevancy since it appeared in 2000. Some people also like its "Refine" feature, which offers suggested topics to explore after you do a search. The "Resources" section of results is also unique, pointing users to page that specifically serve as link resources about various topics. Teoma was purchased by Ask Jeeves in September 2001 and also provides some results to that web site.

Getting Listed: Read the Submitting To Teoma section of Search Engine Watch's Essentials Of Search Engine Submission guide for more information on being included in editorial results. Paid listings come from Google AdWords, described above.
Search Engine Watch members have access to the How Ask Jeeves Works page, which provides links to more in-depth coverage of how Ask Jeeves-owned Teoma gathers listings.

Other Choices
The sites below are "major" in the sense that they either still receive significant amounts of traffic or they've earned a reputation in the past that still causes some people to consider them to be important. For various reasons explained below, they are not among our top search choices. However, certainly feel free to try them. They could turn out to be top choices for you.

AltaVistahttp://www.altavista.com
AltaVista opened in December 1995 and for several years was the "Google" of its day, in terms of providing relevant results and having a loyal group of users that loved the service.
Sadly, an attempt to turn AltaVista into a portal site in 1998 saw the company lose track of the importance of search. Over time, relevancy dropped, as did the freshness of AltaVista's listings and the crawler's coverage of the web.

Today, AltaVista is once again focused on search. Results come from Yahoo, and tabs above the search box let you go beyond web search to find images, MP3/Audio, Video, human category listings and news results. If you want a lighter-feel than Yahoo but to still have Yahoo's results, AltaVista is worth considering.
AltaVista was originally owned by Digital, then taken over by Compaq, when that company purchased Digital in 1998. AltaVista was later spun off into a private company, controlled by CMGI. Overture purchasing the search engine in April 2003, then it later became part of Yahoo when Yahoo bought Overture.

Gigablasthttp://www.gigablast.com
Compared to Google, Yahoo or even Teoma, Gigablast has a tiny index of the web. However, the service is constantly gaining new and interesting features. Give it a whirl, if you want to try something experimental yet dependable. Read more about Gigablast in this recent interview from our SearchDay newsletter.

LookSmarthttp://www.looksmart.com
LookSmart is primarily a human-compiled directory of web sites. It gathers its listings in two ways. Commercial sites pay to be listed in its commercial categories, making the service very much like an electronic "Yellow Pages." However, volunteer editors at the LookSmart-owned Zeal directory also catalog sites into non-commercial categories for free. Though Zeal is a separate web site, its listings are integrated into LookSmart's results.

LookSmart launched independently in October 1996, was backed by Reader's Digest for about a year, and then company executives bought back control of the service.
LookSmart also bought the WiseNut crawler-based search engine in April 2002. WiseNut's are offered through the LookSmart via its Web tab above the search box. Unlike its competitors, the WiseNut crawler has often been out of date, sometimes for months at a time.
Finally, the real gem at LookSmart can be found via its Articles tab. That provides access to content from thousands of periodicals.

Getting Listed: Read the Submitting To LookSmart section of Search Engine Watch's Essentials Of Search Engine Submission guide for more information on being included in its free non-commercial listings. See the LookSmart Paid Listings section for information about cost-per-click commercial listings.
Search Engine Watch members have access to the How LookSmart Works page, which has in-depth coverage of how LookSmart gathers listings.

Lycoshttp://www.lycos.com
Lycos is one of the oldest search engines on the web, launched in 1994. It ceased crawling the web for its own listings in April 1999 and instead provides access to human-powered results from LookSmart for popular queries and crawler-based results from Yahoo for others.

"Fast Forward" lets you see search results in one side of your screen and the actual pages listed in another. Relevant categories of human-compiled information from the Open Directory appear at the bottom of the search results page.

Lycos is owned by Terra Lycos, a company formed with Lycos and Terra Networks merged in October 2000. Terra Lycos also owns the HotBot search engine described above.
Getting Listed: For the main editorial listings at Lycos, you need to be listed with AllTheWeb.com, which is described above on this page. Paid listings come from Overture, described below, and additional paid listings come from Terra Lycos's own program, as described in this article.
Search Engine Watch members have access to the How Lycos Works page, which provides in-depth coverage of how Lycos integrates listings from its search providers.

MSN Searchhttp://search.msn.com
Formerly one of Search Engine Watch's top choices, MSN Search is definitely one to watch. The service was previously powered by LookSmart results and gained top marks for having its own team of editors that monitored the most popular searches being performed to hand-pick sites believed to be the most relevant. The system worked well.

Today, MSN Search is in transition. It provides access to Yahoo listings but not as much functionality in terms of other types of searches that you'll find at Yahoo itself. However, MSN is developing its own crawler-based technology and planning other changes that should revitalize the service in later 2004.
Getting Listed: You need to be listed with Yahoo and Overture, which are described further above on this page.

Search Engine Watch members have access to the How MSN Search Works page, which provides in-depth coverage of how MSN integrates listings from its search providers and its own editors.

Netscape Searchhttp://search.netscape.com
Owned by AOL Time Warner, Netscape Search uses Google for its main listings, just as does AOL's other major search site, AOL Search. So why use Netscape Search rather than Google? Unlike with AOL Search, there's no compelling reason to consider it. The main difference between Netscape Search and Google is that Netscape Search will list some of Netscape's own content at the top of its results. Netscape also has a completely different look and feel than Google. If you like either of these reasons, then try Netscape Search. Otherwise, you're probably better off just searching at Google.

Getting Listed: Netscape essentially duplicates the editorial and ad listings that are shown on Google, so you need to be listed with Google in one of these ways, as described above on this page.
Open Directoryhttp://dmoz.org/

The Open Directory uses volunteer editors to catalog the web. Formerly known as NewHoo, it was launched in June 1998. It was acquired by AOL Time Warner-owned Netscape in November 1998, and the company pledged that anyone would be able to use information from the directory through an open license arrangement.

While you can search at the Open Directory site itself, this is not recommended. The site has no "backup" results that kick in should there not be a match in the human-compiled database. In addition, the ranking of sites during keyword searching is poor, while alphabetical ordering is used when you choose to "browse" categories by topic.

Instead, to scan the valuable information compiled by the Open Directory, consider using the version offered by Google, the Google Directory. Here, keyword searching uses Google's refined relevancy algorithms and makes use of link analysis to better propel good pages from the human database to the top. In addition, when viewing sites by category, they will be listed in PageRank order, which means the most popular sites based on analyzing links from across the web will be listed first.

Getting Listed: Read the Submitting To The Open Directory section of Search Engine Watch's Essentials Of Search Engine Submission guide for more information.
Search Engine Watch members have access to the How The Open Directory Works page, which provides in-depth coverage of how the Open Directory gathers listings.

Source: www.searchenginewatch.com

What is SEO and How Search Engine Works

Short for search engine optimization, the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

How Search Engine Works

Search engines are the key to finding specific information on the vast expanse of the World Wide Web. Without sophisticated search engines, it would be virtually impossible to locate anything on the Web without knowing a specific URL. But do you know how search engines work? And do you know what makes some search engines more effective than others? When people use the term search engine in relation to the Web, they are usually referring to the actual search forms that searches through databases of HTML documents, initially gathered by a robot.

There are basically three types of search engines: Those that are powered by robots (called crawlers; ants or spiders) and those that are powered by human submissions; and those that are a hybrid of the two.

Crawler-based search engines are those that use automated software agents (called crawlers) that visit a Web site, read the information on the actual site, read the site's meta tags and also follow the links that the site connects to performing indexing on all linked Web sites as well. The crawler returns all that information back to a central depository, where the data is indexed. The crawler will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the administrators of the search engine.

Human-powered search engines rely on humans to submit information that is subsequently indexed and catalogued. Only information that is submitted is put into the index.

In both cases, when you query a search engine to locate information, you're actually searching through the index that the search engine has created —you are not actually searching the Web. These indices are giant databases of information that is collected and stored and subsequently searched. This explains why sometimes a search on a commercial search engine, such as Yahoo! or Google, will return results that are, in fact, dead links. Since the search results are based on the index, if the index hasn't been updated since a Web page became invalid the search engine treats the page as still an active link even though it no longer is. It will remain that way until the index is updated.

So why will the same search on different search engines produce different results? Part of the answer to that question is because not all indices are going to be exactly the same. It depends on what the spiders find or what the humans submitted. But more important, not every search engine uses the same algorithm to search through the indices. The algorithm is what the search engines use to determine the relevance of the information in the index to what the user is searching for.

One of the elements that a search engine algorithm scans for is the frequency and location of keywords on a Web page. Those with higher frequency are typically considered more relevant. But search engine technology is becoming sophisticated in its attempt to discourage what is known as keyword stuffing, or spamdexing.

Another common element that algorithms analyze is the way that pages link to other pages in the Web. By analyzing how pages link to each other, an engine can both determine what a page is about (if the keywords of the linked pages are similar to the keywords on the original page) and whether that page is considered "important" and deserving of a boost in ranking. Just as the technology is becoming increasingly sophisticated to ignore keyword stuffing, it is also becoming more savvy to Web masters who build artificial links into their sites in order to build an artificial ranking.

Source : http://www.webopedia.com

MY SEO Experience

SEO is a very wide field as i have been working in this field from last 4 years so just want to share my SEO knowledge through this blog . And want to gain more and more about SEO stuff. This is a very waste field and no body has expertize in this but this is just a hit and trial method .